Saturday, January 19, 2008

R . I . P . Campus Radio

With the unceremonious termination of 97.1 Barangay LS's on-air staff, comprised of former Campus Radio Air Force crew members The Triggerman (Boseramo), Jimmy Jam (Atong Bomb), John Hendrix (Johnny Baby), Joe Spinner (Boy Tisoy), Braggy (Barako Jones), Master T (Tito Papito), Jaybee (Istrowberi) and May-Anne (Mystery Girl), the complete and utter demise of Campus Radio 97.1 WLS-FM is official.

The abovementioned staff chose to remain at WLS, even after the equally unceremonious reformat of Campus Radio into Barangay LS, in spite of massive changes the station underwent, swallowing their pride and marching on like the professional troopers they are. With an all-new, all-sucky, all-masa format, replete with all-tagalog adlibs and mediocre jokes ala WKC, they bravely followed suit and performed their tasks to the fullest of their abilities, which brought the fledgling new format from its #6 rating position in early 2007 to #4 by the end of that year. Not bad for a station that did not offer big prize giveaways nor large cash prizes as come-ons to listeners, but merely by the music and its new personas. Not bad for a bunch of broadcasters not really like what they had to do, but did it all anyway.
But it was all for naught.

By now it's all moot point, decisions have been made and plans have been executed,
and though January 16, 2008 marked the end of an era in Philippine radio history, it is just that.. history. It is now chalked up as another one for the ages. But history is the past. And it is meant to be left there, in the past. For there is still the future to look forward to. A very bright, promising and better future ahead. Much like the legendary Phoenix, which dies a fiery end, much like Campus Radio did, shall rise from its ashes, to live once again.. so shall Campus Radio.
In time.


Blogger reyrefran said...

With this -- it's but one more sad day in radio. While as of the moment most may feel sorry for the drastic decision and at the same time the lay-offs, on the other side I hope you guys will be in a better place where all you do is all in the name of performing the exact essence of what radio should be (which sad to say is not anymore practiced, even with high-end stations).

That's why I'll keep on listening to my iPod as of the moment until the sane guys in radio get back. :D

As they say -- "it's no goodbye, it's till we meet again"

6:07 PM  
Blogger Henrik said...

Sad, sad, sad.

I will be the first to admit: I wasn't a fan of Campus Radio. I had so many complaints, but I knew what you were doing and I knew you loved it. When the plug got pulled once, I can only imagine...

...and the second time around, oh well.

I can always say it smacks of the need to survive, as if they have to kill for it.

9:20 PM  
Blogger papa marlon said...

sana magbalik kayo jan sa 97.1 campus radio ayos!kasi maganda ang format ngayon especially kay papa dan at mama leeza!i miss you all deejays of campus radio ayos & i love you mama istrowberri ok

4:03 PM  
Blogger papa q said...

ibalik naman ang napaalis na deejays sa 97.1 kasi namimiss ko na sila dahil walang kuwentang new deejays ngayon at ganun rin ang masa format ngayon at station ID na CAMPUS RADIO AYOS!

12:03 PM  
Blogger papa m said...

sana ibalik ang CAMPUS RADIO at napaalis ng mga deejays noong JAN.16,2007!ganun rin ang tagline na AYOS!at MASA format ang baduy ang deejay ngayon except papa dan & mama leeza pag hindi kayo nag #1 ibalik ang station ID na yan

1:03 PM  
Blogger papa_carlo said...

ito ang programa ngayon sa 97.1 CAMPUS RADIO AYOS!Katulad sa RGMA FM stations nationwide at sabihin nyo kay mike enriquez na MASA format parin ang CAMPUS RADIO

Monday to Saturday
4:00 - 6: 00 AM Hoy! Pinoy
6:00 - 9:00 AM Unang Sirit
9:00 - 11:00 AM Tunog Kapuso
11:00 - 12:30 PM Todo Hataw!
12:30 - 1:00 PM Daily Top 5 Ngayon
1:00 - 3:00 PM Talk to Papa
3:00 - 5:00 PM Threeplay
5:00 - 6:00 PM Tambayan
6:00 - 9:00 PM Six in the City
9:00 PM - 4:00 AM For your heart only

4:00 - 6:00 AM Old Time, Good Time
6:00 - 9:00 AM Trip natin to'
9:00 - 12:00 PM Campus Radio Message Centre
12:00 - 3:00 PM Extra Special
3:00 - 6:00 PM Threeplay
6:00 - 9:00 PM Six in the City
9:00 - 4:00 AM For your heart Only

2:52 PM  
Blogger RAREBREED said...

i love campus radio - RAREBREED

9:31 AM  
Blogger jew said...

This comment has been removed by the author.

4:22 PM  

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